Sunday, August 8, 2010

Marketing Mommyhood

Choosy mom's choose Jif.
Kix. Kid tested, mother approved.
Mom's depend on Kool-Aid like kids depend on mom.
Because that's the kind of mom you are. (Kellog's cereal)

Mom, mommy, mother...everywhere I look. I can't even go to the grocery store without a visual assault of what a poor excuse of a woman I am! Will Jif taste just as good if I have no kids? Can I still drink Kool-Aid, even though the kids that depend on me have four legs and tails?

Marketing strategies and slogans have always been an irritant to me, even before my fertility struggles. I've never been the type to buy a product because a 30 second TV spot tells me to, especially because I envision a group of misogynistic men sitting around a table discussing ways to help me have a happy period. Always.

And don't get me started on print ads.